CRM and Loyalty Programs best practice, data

Asda Rewards: How email personalisation is driving loyalty program engagement

From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.

TGI Fridays sign on the exterior of a building.

Article CRM and loyalty programs

TGI Fridays on CRM, rewards and ‘innovating on celebrations’

At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.

Briefing Ecommerce

A year in loyalty, data and retail media

This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.

Quick Guides Email and eCRM

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Best Practice CRM and loyalty programs

Customer Data Platforms Best Practice Guide

CDPs are powerful tools that unify data and give businesses a 360 view of the customer, enabling personalisation at scale and in real time. This best practice guide looks at their key features and benefits and provides a step-by-step guide to implementation.

Trends and Innovation Innovation and Trends

Digital Transformation Monthly: Grocery Tech and the In-Store Experience

November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.

Trends and Innovation Innovation and Trends

Digital Transformation Monthly: The Rise of Loyalty Programmes

This month’s edition of Digital Transformation Monthly reports on the rise of loyalty programmes, discussing how they tie in with the growth of retail media and a move to first-party data, and looking at brand examples from across the retail landscape.

Best Practice Omnichannel

Marketing Automation Best Practice Guide

This best practice guide discusses the key benefits of marketing automation and provides advice on strategy and implementation. It covers the opportunities marketing automation offers businesses today, as well as what the future might hold.

Quick Guides CRM and loyalty programs

Quick Guide to Customer Retention

This quick guide looks at the business case for prioritising customer retention and developing a strategy that establishes it as an organisational objective. It discusses the long-term benefits that can come from fostering loyalty, and provides marketers with tactics that can help with the development and execution of a customer retention strategy.

Quick Guides CRM and loyalty programs

Quick Guide to Understanding Customer Lifetime Value

This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.

Best Practice Customer Experience

Customer Retention Best Practice Guide

A best practice guide looking at the strategies marketers should deploy to transform new customers into repeat customers, as well as how to optimise long-term loyalty and advocacy among the highest value customers.

Currys PC World store. Image: freemind-production / Shutterstock.com

Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.

CRM and Loyalty Programs

The latest best practice, trends, case studies, statistics and more, related to CRM and loyalty programs

Articles

Asda Rewards: How email personalisation is driving loyalty program engagement

TGI Fridays on CRM, rewards and ‘innovating on celebrations’

A year in loyalty, data and retail media

Reports

Quick Guide to Marketing Automation

Customer Data Platforms Best Practice Guide

Digital Transformation Monthly: Grocery Tech and the In-Store Experience

Digital Transformation Monthly: The Rise of Loyalty Programmes

Marketing Automation Best Practice Guide

Quick Guide to Customer Retention

Quick Guide to Understanding Customer Lifetime Value

Customer Retention Best Practice Guide

What is CRM?

Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach

Microlearning

Planning email marketing

Copywriting for email marketing

Email marketing execution

Email testing

Econsultancy Skills Cloud™

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