Lynette Saunders
About Lynette Saunders
Senior Analyst
Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.
Reports and articles by Lynette
Customer Lifetime Value Best Practice Guide
Customer lifetime value is a powerful measure. Using CLV as a lens brings a company’s most valuable customers into focus and guides businesses to invest in the long-term. This best practice guide looks at the business benefits of using CLV to drive future growth, with practical guidance on strategy and approaching CLV calculations.
Ecommerce Quarterly Q2 2023
A curation of the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.
Webinar: Personalisation
February 9th, 2023 | 2:00pm GMT | 9:00am EST
Webinar: Digital Advertising and Paid Search
March 30th, 2023 | 3:00pm BST | 10:00am EDT
Personalisation Best Practice Guide
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: 1. […]
Ecommerce Quarterly: Q3 2022
A guide to the latest trends, developments and statistics in ecommerce including new brand marketplaces, the third-party cookie phase-out delay and in-ad purchasing, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Achieving Omnichannel Excellence Best Practice Guide
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.