Social media in 2024: What do the experts predict?
Our social and influencer experts identify 14 trends they expect to see next year.
Nikki Gilliland
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Twilio’s Sam Richardson: Accessibility should be built in to customer engagement strategies
Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
11 ecommerce trends shaping strategy for 2024
What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.
Shared meaning in internet culture trumps hyper-personalisation: Billion Dollar Boy’s Simon Harwood
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
Asda Rewards: How email personalisation is driving loyalty program engagement
From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.
Youthful, subversive, authentic: Qumin’s Arnold Ma on the brands succeeding in China
Arnold Ma is the CEO of Qumin – a digital marketing agency that helps brands connect with Chinese-speaking consumers globally. We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin. Econsultancy: Tell me about your role… what does a typical day […]
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Black Friday 2023: What to expect, and how retailers can respond
Wunderman Thompson’s Hugh Fletcher and Fruugo’s Tony Preedy give their thoughts on what to expect from Black Friday 2023, why discounting isn’t always the best tactic, and why having a social media strategy is vital.
Boden’s Head of CRM on balancing personalisation and brand
Speaking at Think Summit Europe, Boden’s Rachael Thornton discussed the brand’s email strategy, revealing that personalised content can generate a 30% uplift in conversion rate.
A day in the life of… Jonathan Fraser, co-founder & CSO at Trouble Maker
Jonathan Fraser is co-founder and chief strategy officer at full-service agency Trouble Maker. We ask him about his day-to-day role, the digital and advertising trends of the moment, and his favourite ad campaigns of recent times. Econsultancy: Tell me about your role… What does a typical day look like for you? Jonathan Fraser: My day […]
Domino’s CMO Sarah Barron: ‘We are fundamentally a data business’
At the Festival of Marketing, CMO Barron discussed how Domino’s has capitalised on data to increase CLTV, optimise the ordering experience and evaluate media plans.
A day in the life of… Rory O’Connor, CEO at delivery management platform Scurri
Rory O’ Connor is the founder and CEO of delivery management platform Scurri. I caught up with him to find out what his day-to-day role entails. We also chat about the importance of post-purchase CX, customer expectations, and ecommerce trends. Tell me about your role… what does a typical day look like for you? My […]
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Delivering ‘niche at scale’: A look at influencer marketing trends
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.