Category: Augmented reality

Four ways travel brands can improve the customer experience

When it comes to the opportunity for customer engagement, the travel industry already has a head-start – because who doesn’t get excited at the prospect of going on holiday?

But while travel consumers might naturally be more inclined to engage, this also means there is greater opportunity for brands to get it wrong. Delays and disruptions might mar a travel experience, but how a brand deals with it can make or break a customer relationship.

Article Mobile

AR is on the brink of a breakout thanks to new platforms from Google & Apple

On Tuesday, Google announced ARCore, a new augmented reality (AR) development platform.

Article Multichannel Marketing

Star Wars uses AR experiential campaign to drive people in-store

In mid-December, the latest Star Wars movie, Star Wars: The Last Jedi, will make its theatrical debut.

The stakes are high for Disney, which purchased Star Wars creator Lucasfilm for more than $4bn in 2012. The movie industry, like so many others, is changing (or being disrupted if you prefer) and blockbuster hits are increasingly important to studios, even one as blessed as Disney with strong franchises.

Article Content marketing

The best social stories and campaigns from May 2017

Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday?

It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.

Article Augmented reality

Gatwick airport introduces AR navigation to help travellers pre-flight

While many airline brands are improving the customer experience in-flight, it is the part before boarding the plane that many passengers usually find the most stressful.

Good news from Gatwick then, as the airport announces that it is to introduce ‘augmented reality wayfinding’, powered by its recent installation of 2,000 indoor beacons.

Article Customer Experience

How WAH Nails is using VR to enhance the salon experience

Trying to decide what colour to paint your nails is up there with all the other crucial, life-and-death decisions we face in life. Like choosing a pizza topping or a new Netflix series.

Trust me, this dilemma can actually be a pretty big problem for beauty salons. After all, the slower a customer makes a decision, the less time there is left in a day to squeeze in extra appointments.

Article Augmented reality

The best social stories and campaigns from April 2017

April was a whirlwind month in the world of social media. Let’s take a look back at a few of the most noteworthy moments, shall we?

For more social media news, subscribers can download the Econsultancy Q1 Social Quarterly.

Article Mobile

Why beauty brands are betting on augmented reality

I recently wrote about how consumers are increasingly turning to their smartphones to search, browse and buy beauty products.

One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.

Article Customer Experience

Four ways technology could impact restaurants in the future

From self-checkouts in retail stores to live streaming of sporting events, technology has changed a multitude of consumer experiences.

But what about everyone’s favourite pastime – eating?

Article Ecommerce

Four digital priorities for retailers in 2017

According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.

Of course, being mobile-friendly is not the only priority. Econsultancy’s latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.

Article Marketing Automation

Ashley Friedlein’s marketing and digital trends for 2017

Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.

Article Ecommerce

How the beauty industry is embracing the Internet of Things

It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.

What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.