We’re rapidly reaching the end of 2016, so it’s a good time to look back on the past 12 months and discuss the most important mobile trends.
With help from some industry experts, here’s a quick reminder of what happened in the world of mobile marketing.
Not many people will be sad to see the back of 2016.
So, why not take the opportunity to look onwards and upwards into the year ahead?
For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.
For Facebook, it means the next 10 years.
Last week Microsoft kindly invited me along to their London offices to try out the snazzy new Hololens.
I’ve used several different virtual reality experiences in the past, and have always been blown away by them.
Trendjackers as ever, we’ve already discussed Pokémon a plenty on the Econ blog.
What can brands learn from Nintendo’s digital transformation? And what does it mean for augmented reality (AR)?
But now I’ve caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.
Did you know that the media franchise we all call Pokemon is 21-years-old?
Well the nineties favourite has just reinvigorated itself with the launch of Pokemon GO.
Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.
Healthcare marketing might not be one of the most obvious applications of augmented reality (AR) and virtual reality (VR) technology.
However a new GlaxoSmithKline (GSK) campaign shows the very real potential.
From the moment we wake until we hit the pillow for some post-Netflix shut-eye, our smartphones are within reach.
From gaming or reading on the commute, to ordering the weekly shop or tonight’s Deliveroo dinner, we (i.e. consumers) rely on our mobiles to provide relevant content and services exactly when we need them.
It appears the average consumer is no longer happy with an average shopping experience.
Forget simply buying online or having a casual browse in-store.
Now, shoppers expect one-click purchases and super-fast delivery, wrapped up in a multi-sensory, personalised and perfectly memorable experience.
Augmented reality and virtual reality are the source of growing buzz.
For brands interested in exploring them, which is the more worthy technology?
You need only look at the trending topics on any Saturday from August to May to know that football is a big deal on social media.
Premier League clubs weren’t slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams.
To give some insight in this topic, I’ve rounded up a few interesting campaigns which show how Premier League teams are using digital to interact with fans.
For more on this theme, read our posts looking at Premier League clubs that use Twitter’s Vine and the arduous task of buying football tickets online.