Empower your team with the latest ecommerce skills

Provide access to training in acquisition, conversion, retention, omnichannel and more ecommerce topics across a range of formats.

  Choose from 35 hours of interactive elearning courses available in 6 languages
  Live learning sessions for all levels, from beginner to advanced
  50+ case studies covering successful ecommerce implementations and campaigns
  30+ best practice reports covering core ecommerce topics
  Quarterly webinars and analyst sessions
  Daily insights and articles

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Selected eLearning

Driving Sales Performance with Omnichannel Retailers

To book a demo of this learning plan, get in touch. Or explore further ecommerce courses on the ecommerce training page. Members can explore courses in the Econsultancy Skills Cloud. About this course This course is developed specifically for those in CPG organisations with responsibilities for omnichannel retailer sales development. It sets out the key considerations […]

Help employees learn new ecommerce skills faster

Deliver a continuous and engaging training programme with in-person or virtual team learning sessions led by experts.

  Energise your team with Learning Bursts. Mixing group learning with everyday practice
  Embed knowledge through practical application with Mini Missions.
  Take the first step to mastery with stimulating Bootcamp Sessions
  Understand the most important ecommerce trends and innovations through our quarterly webinar series.

Explore some of our popular ecommerce courses and learning plans

Omnichannel Ecommerce: Planning and Customer Acquisition

Omnichannel Ecommerce: Planning and Customer Acquisition begins with the Ecommerce Formula and how to use it, before examining the varied and emerging ecommerce models, and moving on to acquiring traffic through organic and paid channels. The plan closes with an essential course on how to integrate ecommerce into the wider business.

This plan contains six courses:

  • Introduction to planning and customer acquisition
  • Unlocking the ecommerce formula
  • Ecommerce business models
  • Acquiring ecommerce traffic: social, offline and partnerships
  • Acquiring ecommerce traffic: paid search, shopping ads and targeting
  • Integrating ecommerce and the wider business

Rated 4.5/5 by Econsultancy members.

Ecommerce Conversion: Converting Traffic to Buyers

 

Converting Traffic to Buyers takes you through the purchase funnel, from how to set the scene with navigation and browse and deploy landing pages that convert, to winning the digital shelf, providing seamless checkout experiences and preventing cart abandonment.

This plan contains six courses:

  • Introduction to converting traffic to buyers
  • Optimising global navigation and onsite search
  • Creating landing pages
  • Winning the digital shelf
  • Successful shopping basket and checkout experience
  • Dealing with cart abandonment

Rated 4.9/5 by Econsultancy members.

Ecommerce Retention: Turning Buyers to Loyalists

Turning Buyers to Loyalists explores the keys to successful retention, including how to best attract first-party data, use powerful personas and successful segments, leverage email, deploy personalisation and maximise the impact of customer feedback.

This plan contains six courses:

  • Introduction to ecommerce retention: turning buyers into loyalists
  • Retaining customers with first-party data
  • The power of personas and successful segmentation
  • Leveraging broadcast and automated email
  • The importance of personalisation
  • Maximising the impact of customer feedback

Rated 5/5 by Econsultancy members.

Retail Media: Optimising the Retail Media Opportunity

Optimising the Retail Media Opportunity explores how product advertisers can best exploit the channel as a new element of their marketing mix. This learning plan will address different retail media ad formats, how to select the right retail media partners and how to go about planning, implementing and optimising investment.

This plan contains three courses:

  • Approaching retail media
  • Activating sponsored product
  • Activating product display ads

Mastering Ecommerce: Pricing, Persuasion and Product Content

Mastering Product Content for the Digital Store will help learners build a clear understanding of how product content impacts visibility and relevance while providing key skills for optimising product titles, images and pages. Learners will examine the ways user-generated content can enhance quality and impact as well as exploring the technologies used in product data management.

This plan contains three courses:

  • Mastering product content for the digital store
  • Mastering pricing strategy and tactics for the digital store
  • Persuasion architecture and tactics for the digital store

Driving Sales Performance with Omnichannel Retailers 

This course is developed specifically for those in CPG (Consumer Packaged Goods) organisations with responsibilities for omnichannel retailer sales development. It sets out the key considerations and actions to be taken in this role to ensure that product sales are maximised, and mutually beneficial, long-term relationships are forged.

This plan contains one course:

  • Driving sales with Omnichannel Retail Customers

Get Expert-led analyst sessions

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.
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Ecommerce Quarterly Q4 2023

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes early results from peak season, the latest developments in GenAI and the growing focus on sustainability in ecommerce.

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Ecommerce Quarterly Q3 2023

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the growth of marketplaces, AI advancements and Alibaba’s cross-border expansion into Spain.

Quick Guide to Direct-to-Consumer (DTC)

This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.

Mini shopping basket on blue background with yellow circle. Top view

Ecommerce Quarterly Q2 2023

A curation of the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes growth and innovation in retail media, B2B brands adopting B2C strategies and cross-border commerce between France and China.

Don’t just take our word for it

“We have been working with Econsultancy over the last two years to enhance the skills and capabilities of our global CRM community. Employees’ feedback on the training was exceptional, and the live case studies that they worked on have the potential to generate £100m for our business.”

“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”

“Econsultancy has been an outstanding partner in helping us drive digital transformation across our teams.”

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