Category: Culture

How are brands structuring marketing teams in the face of a changing media landscape?

I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.

In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.

One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.

Article Digital Advertising

Lloyds Bank: ‘Advertisers need to do more to reflect Modern Britain’

Ros King is the Director of Marketing Communications at Lloyds Banking Group.

She will be speaking at Marketing Week Live, which takes place today and tomorrow in London, about how well advertising is reflecting modern Britain. We caught up with her to get a brief insight into the topic.

Article Digital Transformation

What exactly is company culture? And how can HR change it?

There has been a lot of crap written about company culture. I have written some of it.

This week I listened to a very cogent explanation of what company culture is and also read some interesting points about HR’s role in changing it. Here’s what I learned…

Article Digital Strategy

Q&A: Direct Line’s MD on the marketing team of the future

Mark Evans is the Marketing Director for Direct Line Group.

Ahead of his headline session at Marketing Week Live this week, where he will be joining in on a discussion about the marketing team of the future, we caught up with him for a chat about the topic.

Article Digital Transformation

Culture and digital transformation: How to build a ‘living business’

What is the purpose of a business? The funny-because-it’s-true joke in the HBO comedy Silicon Valley was that every startup professed to want to ‘change the world’.

In reality, the purpose of a business is a bit more prosaic – ‘business thinker’ Peter Drucker defines it thus: ‘to create a customer’.

Article Culture

Will the digital skills gap hold back young entrepreneurs?

Many people like to bake or take photographs in their spare time, but according to new research, a growing number are considering turning their hobby into a full-time business.

A recent study by Wix found that 50% of Brits aged between 25 to 35 are planning to launch an online company in 2017.

Article Digital Strategy

Three key charts from our New Marketing Reality Report

With audiences becoming increasingly unpredictable, the path to purchase is no longer linear.

For marketers this poses a great challenge, as many find it difficult to break free of traditional methodologies in order to create a truly omnichannel customer experience.

Article Talent and recruitment

The four goals underpinning Deliveroo’s growth strategy

From a London-based startup to a business that now operates in 12 countries – Deliveroo has grown at a rapid rate in just two years.

In fact, still growing at around 20%-30% each month, it is showing no signs of slowing down either.

Article Talent and recruitment

How can marketers increase their business impact and career success?

Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.

Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.

Article Culture

How can companies attract and retain talent in the digital age?

The competition for talent has intensified, while the digital skills gap is widening.

In the UK, the digital sector has created an incredible demand for (and limited supply of) skilled digital candidates.

Article Talent and recruitment

Hiring digital talent: What skills & characteristics do startups value?

What does it take to build a successful startup?

Alongside a simple proposition and a strong vision, the people you employ are a crucial factor in driving success.

Article Content marketing

How Netflix became the most loved brand in the UK

A study on the most-loved brands in the UK has revealed that Netflix is the nation’s number one.

Beating the likes of Google, Apple and Samsung, the entertainment streaming service came out on top in the Love Index – a scoring system based on five separate characteristics.