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What is 21 Buttons and what does it mean for social commerce?
Social media platforms are expanding on shoppable features.
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Five pure-play ecommerce brands who boosted sales on Instagram
Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail.
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Xiaohongshu: How a Chinese ecommerce app built a thriving community around UGC
Social commerce: in the western world, no company has really managed to make it work.
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Are people buying on social media?
Retailers are continuing the quest to engage with consumers on social channels. With the average person reportedly spending around one and a half hours a day on social – it’s undoubtedly a big opportunity.
Ecommerce trends in 2018: What do the experts predict?
What’s going to be hot in the world of ecommerce next year?
Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.
What were the biggest ecommerce trends in 2017?
It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.
So, what were the biggest talking points?
Three ways the iPhone X will change CX in travel & tourism
Apple has officially unveiled the iPhone X.
CEO Tim Cook stated the device is “the future of the smartphone,” and it’s clear the iPhone X (pronounced “ten”) offers the most significant update to the iPhone family in years, with edge-to-edge OLED display, facial recognition capabilities and an aptitude for augmented reality.
How shopping malls are enticing consumers offline
I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.
As you might expect from the group (which included people from a number of different industries) – the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty.
Why brands can’t resist partnering with Buzzfeed Tasty on Facebook
Proper Tasty is the UK arm of Buzzfeed’s wildly popular food brand.
Since launching 18 months ago, it has become one of the top five fastest-growing Facebook pages, drawing in 26,000 new users every day. Even more impressive – 65% of UK audiences reportedly watch a Buzzfeed Proper Tasty video each month.
How millennial entrepreneurs are disrupting retail and ecommerce
It’s impossible to ignore the word ‘millennial’ in relation to marketing these days.
If I had a pound for every time I heard it during Millennial 20/20 – an event focusing on digital innovation and disruption – I’d have been rolling in it by lunchtime.
How Maserati uses influencers to drive its Instagram strategy
While some automotive brands focus on nostalgia, others capitalise on user-generated content. But whatever the approach, many are recognising the power of using Instagram to attract and engage car enthusiasts.
With its takeover campaign, Maserati is one brand that’s been taking a different tack. Instead of simply partnering with influencers on a one-off or short term basis, it has relinquished control of its account to a different influencer each month since it launched.
Five reasons behind Boohoo’s 97% increase in profits
Earlier this week, online fashion retailer Boohoo reported that its pre-tax profits rose 97% to £31m in the past year, almost doubling from just under £16m. Meanwhile, sales rose 51% to £295m.
Interestingly, this comes after the news that retail sales in the UK fell at the fastest quarterly rate since 2010.