Social commerce hasn’t quite taken off in the way it was predicted to.
While 52% of marketers said it would be the most prominent trend of 2016, you could argue that live video or influencer marketing ended up stealing its thunder.
Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.
With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.
Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.
MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable.
We’re making our way into spring and summer, which, alongside the promise of disappointing weather, means only one thing – it’s wedding season.
Whether this fills you with glee or gloom, there’s no doubt it’s an area some people are very interested in. With the likes of Topshop recently launching its first bridal collection, it presents big business opportunities for retailers.
While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement.
Case in point: Coachella.
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
You might have seen a recent viral photo of a group of girls wearing the same trainers. The pair in question were the Adidas Superstar – clearly the must-have brand for young women everywhere.
According to new statistics, mobile presents a big opportunity for retailers this Valentine’s Day.
Analysis of more than 1.2bn digital purchases shows that sales via mobile devices grew by 79% between February 10-12 last year.
With 78% of people reportedly making a purchase on mobile within the last six months, it is clear that mobile shopping is on the rise.
However, despite this fact, basket abandonment remains a particularly big problem for online retailers – especially considering the often spontaneous and time-sensitive nature of buying on a smartphone.
The rise of chatbots has been cited as one of the main social media trends of 2016.
With Facebook recently announcing that it has enabled payments via bots in Messenger, we can expect to see even more companies getting involved in the new year.
The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.
Now, there’s a handy little app for that.