Category: Commerce

How Nordstrom uses Facebook, Pinterest, Twitter and Google+

It’s been a while since I added to our series of posts looking at how major brands use social, so I thought it about time to pass judgment on another unsuspecting marketing team.

On this occasion the brand in question is fashion retailer Nordstrom which it turns out has a rather good social strategy, particularly when it comes to Pinterest.

This article follows on from similar posts looking at ASOS, Coca-Cola, Nike, H&M and Burberry, among others.

Enjoy!

Article Multichannel Marketing

How marketers can drive engagement at every phase of the purchase cycle

It’s not just the moment of purchase that matters. To successfully build customer loyalty requires fresh marketing strategies at every phase of the purchase cycle: before, during, and after.

Before deciding to spend their hard-earned money with your brand, consumers receive countless messages that detail product announcements and ways to save money. To break through this noise, a streamlined and efficient engagement strategy is critical.

At the time of purchase, on the other hand, with consumers facing options from dozens of competitors, brands must change the shopping game to aid consumers in making an educated buying decision.

Finally, after a purchase is made, your brand has a choice of either allowing the customer to walk away in anonymity or continue the conversation by creating an identified and meaningful ongoing relationship.

Article Tablets

Tablet users expect desktop content and an optimized browsing experience: report

Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices.

It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity.

This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).

The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.