It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
After a decline in users in 2018 and an unpopular redesign that affected ad views, Snapchat has seen growth in 2019.
We’re already a third of the way through 2019 and there is no sign of the social media news and campaigns slowing up.
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more.
Social media is proving to be a double-edged sword for fashion retailers.
While content posted by consumers and influencers to popular social platforms like Instagram, Snapchat and YouTube has been proven to drive sales, a “snap and send back” trend driven by social media could be costing retailers in the UK billions of pounds in sales annually.
In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.
To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram’s shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.
It’s been a busy month for brands on social media, let’s take a look at some of the best stories and campaigns from April 2018.
Featuring April Fool’s Day, Kanye West, Facebook (surprise, surprise), Coachella and more.
Snapchat’s fortunes have declined since the company went public last year.
Facing waning user growth and a full-frontal attack from arch rival Facebook, some have gone so far as to suggest that Snapchat might not be built to last.
By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it’s getting better at monetizing users, has yet to prove that it will ever become a profitable business.
Snapchat’s woes don’t appear accidental either. Facebook recognized that Snapchat presented perhaps the biggest threat to its dominance and has engaged in a concerted effort to thwart Snapchat’s rise, one that seems to be working.