2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
Not a moment to lose: Taking control of consumer data with a CDP
A foundational change in digital marketing will happen in early 2023 when Google eliminates the use of third party cookies and the conventional way of sending and tracking consumer messaging. Consumer Products companies have long relied on agency and media partners, without owning consumer data themselves. They must take swift and decisive action to build […]
How marketing and commerce platforms work together: Achieving scalability, efficiency and CLTV
What does ‘commerce everywhere’ means for the relationship between commerce and marketing? How can reviewing commerce platforms along with martech reduce time-to-value? And how can brands knit together backend and frontend to drive lifetime value? To find out more, watch this session from the SAP Together Works Summit, part of Econsultancy Live, featuring SAP’s Payal […]
Thriving in The New Digital Era: Digital Transformation in Manufacturing
This report explores how successful manufacturers are digitally transforming to keep up with customers’ evolving behaviours and expectations.
Surfing the next major wave: Prepare your brand with a composable DXP
The example of record-breaking surfer Garrett McNamara shows how preparing with the right toolset puts you in position to take advantage of opportunities.