9 steps to building an L&D strategy for digital skills
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Quick Guide to B2B Digital Transformation
This quick guide provides an overview of the changing B2B landscape and the key strategic pillars of a successful digital transformation, including how to optimise the B2B customer experience.
Is learning the key to digital transformation success?
Getting an entire organisation on board with digital transformation isn’t something that can be achieved overnight.
NHS app needs to demonstrate “continuing value” in order to succeed: report
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
NHS digital transformation report highlights skills challenge facing the health service
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
Evolution in Automotive: Sales models, software and subscriptions
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
Quick Guide to Digital Transformation: Agility and Innovation
This quick guide provides an introduction to agile methodologies and the practice of innovation, looking at key principles, techniques and frameworks to aid strategy and project development.
Web performance needs to be ‘part of the conversation’ for marketers: Sputnik Digital’s Andy Nicol
The agency MD talks digital projects, legacy tech and web performance, saying that getting the engineering right helps meet objectives across UX, SEO and conversion.
TGI Fridays on CRM, rewards and ‘innovating on celebrations’
At a recent event, interim CEO of TGI Fridays Julie McEwan spoke about the brand’s work to innovate on its legacy and invest in digital platforms.
“We never lost sight of giving the customer what they want”: how Greggs balances tech with customer excellence
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
Digital Transformation Monthly – September 2022
This edition of Digital Transformation Monthly reports on key trends shaping digital marketing and ecommerce, including the launch of a new fashion resale marketplace, new regulation of BNPL services in the UK and Netflix’s upcoming ad-supported subscription tier.
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‘Accessibility is seen as a CSR initiative – and that needs to change’: Cyber-Duck’s Yahye Siyad on his role
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.