Chapter 2. This chapter looks at TikTok’s latest creator features and the trends being driven by the platform – including its role in amplifying them – from viral-status products to ‘BookTok’ and ‘Excel influencers’.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce.  This is chapter 2 of four in the Q3 2022 edition of Digital Shift. View all chapters.