Econsultancy's Digital Marketing and Ecommerce Trends for 2024
24th January | 3:00pm GMT | 10:00am EST
Join us for our 2024 outlook, highlighting the trends shaping digital marketing and ecommerce over the next 12 months.
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Our latest reports for marketing and ecommerce leaders.Latest
‘Your competitive advantage is your people’: Sky’s Dave Stratton on how training has reignited the marketing function
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
‘Human involvement is fundamental’: Marketing and generative AI in 2024
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
How can organisations make sure employees are committed to internal training?
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
9 steps to building an L&D strategy for digital skills
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Learning and Development
Digital upskilling: 63% of employees want more variety in their learning programs
What type of learning can be most effective at closing the digital skills gap? Econsultancy’s new report reveals how multi-modal programs can benefit both employees and organisations.
The five types of professional learner and what they mean for upskilling programs
When it comes to structured learning programs, are you ‘compliance only’, ‘eager with structure’ or a ‘self starter’? Econsultancy’s latest report looks at upskilling best practice in the light of learning personas.
Training ranks above hiring as quickest way to add digital skills: report
Senior staff responding to Econsultancy’s latest skills survey gauge the relative merits of training, hiring and outsourcing in adding new digital skillsets.
Employees more likely to find time for workplace learning when it matches career goals
Econsultancy’s latest survey suggests that being “too busy” for training may have more to do with the value and relevance of learning programmes.
How does an organisation of learners become a learning organisation?
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
Digital Transformation
Domino’s CMO Sarah Barron: ‘We are fundamentally a data business’
At the Festival of Marketing, CMO Barron discussed how Domino’s has capitalised on data to increase CLTV, optimise the ordering experience and evaluate media plans.
Havas Helia’s Head of Data Consulting: Some marketers are ‘lost in the technology’
Mark Arnold says the fundamentals of customer engagement haven’t changed since the time of direct marketing, but that some marketers are lost in tech and data and “start building journeys and communications programs without a sense of purpose.”
Is learning the key to digital transformation success?
Getting an entire organisation on board with digital transformation isn’t something that can be achieved overnight.
NHS digital transformation report highlights skills challenge facing the health service
Digital needs to be “understood as a thread that runs throughout healthcare, not as a specialist skill set that is only relevant to some staff and occupations,” according to the report from The Health and Social Care Committee.
Digital skills need updating at least monthly, say 6 in 10 professionals
Econsultancy’s latest survey shows that for many organisations, adding digital skills has become a continuous assignment.
Industry Trends
11 ecommerce trends shaping strategy for 2024
What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.
Twilio’s Sam Richardson: Accessibility should be built in to customer engagement strategies
Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
‘This should be the time when marketers shine’: Key takeaways from the Future of Marketing survey 2023
Econsultancy’s latest report reveals the majority of marketers are optimistic about the future of the industry. Data, tech and agility grow in importance, budgets are steady, and three quarters say they are already using or actively considering generative AI tools.
A ‘mental shift’ in B2B commerce: Why marketplaces are thriving
B2B buyers are now “more and more ready to make large transactions online,” says Mirakl’s Marc Teulières, with marketplaces playing a key role in the digital transformation of procurement.
As retail media continues to grow, FMCGs need to break down their silos and upskill their teams to take advantage
With the fast growth of retail media, now is the time to be investing in learning resources that can aid collaboration and understanding within FMCG businesses.
Unlock the digital potential in your organisation
Eight three percent of executives that say their organisation’s growth depends on rapidly evolving their employees’ skills and capabilities to meet emerging customer and business needs.
In a rapidly changing digital environment, we’re here to help you to assess competencies and map out a plan to build the skills crucial to your business’s growth.
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News from Econsultancy
Econsultancy launches ‘AI for Marketing’ short course
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
Econsultancy supports BIMA Digital Day 2023 in Queens Park, London
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Generative AI: 75% of marketers are already using it or actively considering it
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.