Resourcing Data-Driven Marketing

Chapter 7 of the Data-Driven Marketing Best Practice Guide

When implementing any data-driven marketing strategy, marketing leaders must consider the essential skills, roles and technologies needed to help it flourish, as explored in this chapter.

By Neil Perkin

8 minute read

Marketing leaders must consider the people, processes and technologies they will need to make their data-driven marketing strategy a success. This chapter of Econsultancy’s Data-Driven Marketing Best Practice Guide covers:

Building teams: What skills and competencies are essential when developing a data-driven marketing strategy?
Key roles: An overview of data domains and corresponding roles.
Optimisation: How can marketers make the most of the systems and technologies available to them?