The Future of Data-Driven Marketing

Chapter 9 of the Data-Driven Marketing Best Practice Guide

The final chapter of Econsultancy’s Data-Driven Marketing Best Practice Guide recaps the wide-ranging benefits that data-driven techniques can bring to marketing, and gives marketers one final framework take forward.

By Neil Perkin

5 minute read

Having provided marketers with everything they need to know about data-driven marketing, this chapter summarises the key takeaways and opportunities, including:

Practical application: one final model for marketers to use as a guide to frame what ‘good’ looks like.
Strong foundations: essential factors to consider when establishing the foundations for data quality and use.
Privacy: a reminder of what the changes to privacy and tracking mean and how marketers can prepare for the future.