A day in the life of… CEO of Clever Monitor
Jan Svoboda is the CEO and co-founder of Clever Monitor, an AI marketing and automation software company.
The best digital marketing stats we’ve seen this week
It’s time for your weekly dose of digital stats.
A day in the life of… an AI language technician
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
15 examples of artificial intelligence in marketing
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
Three great product search experiences powered by machine learning
With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]
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The four most exciting areas of AI for marketers in 2019
The term artificial intelligence is now applied to such a wide range of applications these days, it’s difficult to know what AI truly is.
Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers.
The best digital marketing stats we’ve seen this week
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
The best digital marketing stats we’ve seen this week
It’s time to regale you with the best digital marketing stats we’ve seen this week.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%
Deals brand Wowcher succeeded in gaining a 31% reduction in cost per lead (CPL) after it piloted Phrasee’s AI copywriting tool for social ads. We spoke to Sara Cartelle Buceta, Account Director for Wowcher’s agency Tomorrow TTH, and Parry Malm, CEO of Phrasee, to learn how the tool was able to deliver.
How to assemble the perfect AI team: it’s not just about data scientists
There are numerous reports on the AI talent shortage. Some estimate that there are perhaps 300,000 AI experts worldwide but millions of open positions. Another report says the number of jobs requiring AI has increased by 450 % since 2013.
Three examples of how reinforcement learning could revolutionise digital marketing
Machine learning has made rapid progress in the past few years. AI-powered assistants can listen and analyse conversations on social media, take personalisation to an intimate level, and even come up with creative brand names and slogans.