A day in the life of… a robot test director
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
Secret Escapes: How machine learning reduced cost per lead by 38% [case study]
The digital travel sector continues to grow, with increased competition across channels resulting in more expensive CPL (cost per lead) and CPA (cost per acquisition).
How Simply Business used machine learning to tailor CX (& saw double digit improvement)
Machine learning is poised to transform a huge range of industries, and fintech is at the forefront of that movement.
Marketers, data science is not the enemy
“Everything that’s wrong with marketing”, said my Twitter feed.
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Vodafone’s chatbot is delivering double the conversion rate of its website
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.
The best Asia Pacific digital marketing stats from September 2018
From attitudes to AI and bot-led customer service, to the top brands in China, we’ve got some great stats to look at from the last month in Asia Pacific.
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Focus, integration & bias: Challenges for marketers creating chatbots
Chatbots have exploded over the past few years, leading Gartner to predict that 80% of marketers will use chatbots by 2020, and that the technology will power 85% of all customer service interactions by that time.
Marketing’s CX efforts are being thwarted by technology [stats]
In 2018, brands have high standards to live up to when it comes to customer experience.
Five questions to ask when selecting AI ecommerce tools
When asked about artificial intelligence in the eCommerce industry, most people bring up Amazon as a prime example.
Five futuristic talks to catch at the Festival of Marketing 2018
We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once.
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How brands are using emotion-detection technology
Are you in touch with your emotions? Well, your favourite brand might soon be, all thanks to emotion detection and recognition technology – a market that’s predicted to grow to $65 billion by 2023.
Where are the key transformative tech trends of 2018?
It’s the beginning of September (and no, I don’t know how that happened either), and as the summer lull winds to a close and we prepare for a renewed frenzy of activity, it’s a good moment to take stock of the year so far.