What are the background and skills that make a great marketer?
As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break into the industry.
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, […]
Webinar Recording Reports Referenced A Marketer’s Guide to AI and Machine Learning Trend Briefing: Artificial Intelligence Digital Intelligence Briefing: Digital Trends 2018 Training Course Digital Trends and their Business Application
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]
1. Executive summary This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is […]
Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in […]
Webinar recording
Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.
Get stuck in…
1. Executive summary The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of marketing automation, looking at adoption levels and types of strategies organizations are using. The study […]
Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: State of Marketing Automation in Australia and New Zealand Report: State of Email and Marketing Automation in South-East Asia Report: Marketing Automation in Asia-Pacific Best Practice Guide Blog: What’s the difference between CRM, marketing […]
1. Introduction Econsultancy’s series of best practice guides have been created for internet professionals who typically work in marketing or ecommerce roles. The Innovation Best Practice series has been created for a wide range of audiences, not just people who think they’re innovative or digital. CEOs and MDs; CFOs and Marketing Directors; product, technology, brand […]