Jim Clark

Strategic Insights Director

With over 20 years of experience in the research industry, Jim leads Econsultancy’s commercial research arm, specializing in developing surveys, reports, infographics, webinars, and presentations. He actively collaborates with C-suite executives and strategists, creating research programs rooted in both quantitative and qualitative methodologies.

Client Case Studies:
– Partnering with Adobe on Digital Trends 2023, surpassing annual KPIs by 135% within six months.
– Teamed up with Bynder on a research report and webinars, generating £254,000 in annual recurring revenue.
– Struck a research alliance with Tealium in 2022, yielding over 14,000 leads.

Past Roles:
– Previously at Econsultancy, Jim refined the subscriber platform, tailoring content to client needs, introducing new formats, and leading client presentations.
– He held senior roles in the advertising industry at Accenture Interactive, Bartle Bogle Hegarty (BBH), Golley Slater, and the IPA.
– At Mintel, Jim was at the forefront of consumer technology research, designing surveys, penning reports, and often liaising with the national press.