Great technology and a unique selling proposition are not enough reasons for customers to buy more. Retail needs smart data to run their business better and the broken relationship between ecommerce and bricks-and-mortar retail will have to be mended sooner rather than later.

In this on-demand talk from the SAP Together Works Summit, part of Econsultancy Live, Maria Morais, Business Development and Strategy Director at SAP, gives examples of what good looks like in store digitalisation, smarter logistics, fulfilment, inventory management and how the precise alignment between supply and demand is crucial to the circular economy transformation.