2022 Digital Trends: Experience Index
The Digital Trends Report from Adobe and Econsultancy, now in its 12th year, is based on a global survey of 10,000 marketers, consultants, and practitioners.
How Aerie, Sephora, and AllBirds are attracting values-motivated consumers
According to a 2018 survey by Forrester, 68% of US consumers say that their social values shape their shopping choices. But of course, findings like these are often based on attitudes and passive intention, as opposed to direct action. The majority of consumers will put other attributes such as value or convenience before a brand’s […]
Digital Transformation Monthly – February 2022
February’s edition of Digital Transformation Monthly looks at brands experimenting with new physical and virtual retail spaces, online marketplaces and digital rewards schemes, plus the latest developments from established banks adopting fintech practices, and many more stories.
UM’s Chris Skinner on the importance of strong agency culture in the ad sector
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Tell us about your […]
B2B Digital Transformation
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
Digital Transformation Monthly – 2021 in Review
This special edition of Digital Transformation Monthly takes a look back at 2021 and reviews the major digital marketing trends and developments that took place, while offering predictions on which of these are here to stay.
How Funko went D2C without jeopardising retail partnerships
Eva Verhaak, VP of Marketing and Business Development EMEA at Funko, and their partner agency Space & Time discuss the challenges of launching a new D2C site in Europe and how they are acquiring new Funko customers.
The role of discovery in product management: Why understanding failure is key in 2022
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
Digital Transformation Monthly – December 2021
In December’s edition of Digital Transformation Monthly, the report takes a look at the ever-expanding on-demand delivery market, with new partnerships forming and the launch of drone deliveries in the US. It covers brands experimenting with cashierless checkouts and VR, plus many more stories.
Climbing the digital property ladder: Helping real estate brands move with the times
The real estate industry is transforming and there are a host of opportunities that brands in the sector can grasp to stay ahead of the competition.