Digital Transformation Monthly – August 2021
The most important transformation stories of the month arising from sectors ranging from retail and finance to travel, automotive and more.
Implementing a Customer Experience (CX) Strategy Best Practice Guide
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
How sport is pivoting to a direct-to-fan offering
As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
Why have an eBay strategy?
In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.
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Cause marketing: Examples from Uber, Starbucks & JetBlue
Cause marketing has come to the forefront since the pandemic, with many big brands recognising the importance of charitable giving – and the impact it can have on consumer opinion. IBM research found that, in 2020, 40% of consumers now fall into the category of ‘purpose-driven’, meaning they seek out companies which align with their […]
Digital Transformation Monthly – July 2021
The most important transformation stories of the month arising from sectors ranging from finance and travel to retail, transport and more.
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How does marketing operations make B2B organisations more efficient?
Marketing operations, or MOPS, is all about planning, process and measurement. It goes beyond project management to encompass the people, processes, technology, and data that powers a business’s overall marketing strategy. Ultimately, MOPS should make businesses more efficient and able to adapt quickly to change. Indeed, Adobe’s 2021 Digital Trends report found that B2B organisations with […]
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How digital is changing the pharma & healthcare industry
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
Direct Line Group’s Mark Evans on the three phases of digital transformation
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands
On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring. Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning.
Eight symptoms of weak agency positioning that are too often normalised
Ben Potter argues that although many agencies have become more efficient during the pandemic, there are still those that must sharpen their positioning to prevent common mistakes in pitching.