Digital Transformation Monthly – June 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
The State of Digital Experience and Conversion in 2021
A look at how increasing numbers of businesses have recognized the close correlation between the quality of their customers digital experience and business outcomes. Produced by Econsultancy in partnership with Decibel.
Festival of Marketing returns in June with event to help marketers plan for the future
The Festival of Marketing returns in June with an event designed to help marketers get ‘future fit’, and to prepare beyond the year with confidence following a period of intense upheaval and change. Fast Forward will run from the 7th to the 10th June, and will feature content to equip marketers with insight to tackle […]
Digital Transformation Monthly – May 2021
A look at the most important transformation stories arising from sectors from retail and beauty to finance and travel hospitality.
Travel & hospitality companies plan to shift budgets to bridge the customer experience gap
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
2021 Digital Trends – Healthcare & Pharma in Focus
Produced by Econsultancy in partnership with Adobe, this report explores where digital strategies and investment are focused by healthcare and pharma companies, and the challenges that the sector continues to face.
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
2021 Digital Trends – Manufacturing in Focus
A report, produced by Econsultancy in partnership with Adobe, looking at the successes and challenges of digital transformation in the manufacturing industry, and how customer experience and digital capabilities are shaping the industry’s expectations.
2021 Digital Trends – Travel & Hospitality in Focus
This report, produced by Econsultancy in partnership with Adobe, explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future.
Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Digital Transformation Monthly – April 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.