US clothing brand’s personalised product recommendations drives 20% uplift in average order value
Show Me Your Mumu created a more seamless, cross-channel customer experience
Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
What is conversion rate optimisation (CRO) and why do you need it?
This revised and updated beginner’s guide answers the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Quick Guide to Improving Performance through Conversion Optimisation
This quick guide sets out practical advice on how to optimise conversions throughout the customer journey by taking a user-centric approach.
What is a good ecommerce conversion rate?
Of course, the reality is full of nuance and variables, from sector to region to season to marketing channel mix to website traffic volume to website UX.
‘Marginal gains’ is dead. Long live strategic marketing.
However, Wiggins’s scepticism is more than an egotist’s attempt to claim his rightful share of the credit back from his support staff. “Marginal gains” is a buzz-word; one which chief sports writer for the Independent Jonathan Liew calls “not simply a natty little tale to spin the papers, but a cultish business credo that its […]
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Five keys to high-velocity, consistent A/B testing
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
How to stay safe when A/B testing
Or it is, until you think about it (which I wouldn’t advise). A/B testing can be a rabbit hole from which some never re-emerge (we call these people statisticians, or even, if things get really bad, data scientists). This article provides some pointers to help you navigate the ins and outs of A/B testing, and […]
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain
Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to operate a more effective email programme.