Paid social in a privacy-centric world: more creative, less compartmentalised?
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
Could measurement challenges stunt retail media growth? We ask the experts
Experts from Criteo, Analytic Partners and OMG UK discuss the potential barriers to effective measurement in retail media.
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
Quick Guide to Measuring Digital Marketing Effectiveness
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend.
Data trends in 2021: the expert view on cookies
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms
With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?
New approaches to digital marketing measurement
Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.
Measuring Digital Marketing Effectiveness Best Practice Guide
A best practice guide examining the challenges that will arise due to the technical and regulatory changes to the way marketers can measure digital marketing effectiveness, and looking at how marketers can overcome them.
What impact is Safari ITP having on marketing attribution?
In early 2019, there was alarm about the potential impact of Safari’s Intelligent Tracking Prevention (ITP) on marketing analytics, including Google Analytics.
Quick Guide to Maximising the ROI of Digital Marketing
A quick guide covering the main areas that marketers should consider when setting their measurement strategy, including the benefits of calculating ROI, how to select the right ROI model and getting to grips with data.