Five things all marketers should know about China in 2018
Once a digital backwater, China has become one of the main online markets for brands trying to drive growth globally in 2018.
From growth to soft skills, where professional marketers should focus
Search for 2018 marketing trends and you will find plenty of posts about which social media platforms are on the rise, what SEO factors are most important this year, and how chatbots are ‘taking over the world’.
Kodak demonstrates why brands should tread carefully with blockchain initiatives
Fueled by the dramatic rise and, more recently, fall in prices of cryptocurrencies like Bitcoin and Ether, the blockchain is all the buzz.
While some believe that cryptocurrencies are in a bubble the likes of which the world has never before seen, many, including major companies in a variety of industries, also believe that the blockchain technology behind cryptocurrencies has legitimate and meaningful uses that could benefit if not revolutionize the way they do business.
Big banks are finding success with Zelle, but what does it really mean?
In late September, I asked: can big banks catch up to Venmo with P2P payments app Zelle?
Three months later, it would appear the answer is definitely maybe.
Is the new Amazon Go the future of brick-and-mortar retail?
More than any other company, Amazon pioneered online retail, totally revolutionizing how people shop and in the process, disrupting countless retailers that came before it.
But it isn’t done yet and one of its most audacious projects launches today in Seattle, Washington, the home of its headquarters.
TD Bank’s acquisition of an AI firm highlights the growing importance of AI in banking
Last week, TD Bank, the second largest bank in Canada, announced that it is acquiring Layer 6, a prediction and personalization platform.
The deal highlights the growing importance of artificial intelligence (AI) to banks that are trying to stay ahead of the curve as they face digital disruption from fintechs.
Four digital transformation secrets, revealed
After years of discussions, digital transformation has finally become a reality at many organisations.
And along with actual transformation projects has come the realisation that digital transformation in practice is quite different than digital transformation in theory.
Luxury brands must focus on digital experiences to fight the discount trend
It’s the most wonderful time of the year, unless, perhaps, you’re an executive of a luxury brand.
That’s because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.
The Modern Marketing Model (M3) Webinar
Webinar recording New for June 2018 – Fast Track to Modern Marketing Online. This new online course is based on the Modern Marketing Model (M3) and taught by Founder of Econsultancy Ashley Friedlein. Find out more and book your place.
A day in the life of… a digital strategist
In our Day in the Life profiles we’ve recently looked at some of the sexier agency roles, such as creative technologist, insight director and service design lead.
This week we continue on this theme, catching up with Remy Brooks, digital strategist at agency Friday.
What Amazon’s entry into the pharmacy market might mean for pharma marketers
Amazon’s unrelenting drive to take over the world continues. The latest potential target of the online retailer’s ambitions: prescription drugs.
According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it’s not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.
The six-point guide to data-driven transformation
Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.
Commonly known as ‘digital transformation‘, this process could (and perhaps should) be thought of as ‘data-driven transformation’ considering how important data is to the whole process.