Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.
Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.
While many businesses have been speedy adopters of emerging and disruptive technologies, banking and the financial services industry has been seen to lag behind.
This could be chalked up to a myriad of factors including complex legacy systems or even the fact that a significant portion of high value clients, particularly for wealth management firms and IFAs, are more likely to belong to senior demographics and may have a higher propensity for non-digital communication such as calls or face-to-face meetings.
1. Executive Summary The Cross-Channel Marketing in Australia and New Zealand report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of nearly 300 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report explores the extent to which organisations in the region are equipped for cross-channel […]
We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices.
However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve.
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Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
In today’s environment, you can pretty much forget about creating a simplistic, linear customer journey. It’s a lot more complicated than that.
The reason for this is that your prospects are highly active and mobile, operating across a whole variety of different devices, channels, networks and platforms.
The ecommerce market in Asia is growing faster than that of any other region in the world.
In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.
Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online.
1. Foreword by Adobe It’s no secret that we live in an omnichannel world. Consumers are constantly switching between channels, devices and touchpoints, and the onus is on the marketer to develop a holistic view of the customer, regardless of the journey they decide to follow. Previous reports in this series revealed that crosschannel marketing […]
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
Why are we still talking omni-bollocks, when we should be talking retail?
Why all the jargon?
Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.