Five digital marketing tips for retailers this Christmas
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
A recent Econsultancy survey asked marketers what they felt was the most exciting opportunity in digital.
How did multichannel marketing fare in APAC?
More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%.
These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud.
I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.
The votes are in, the numbers are tallied and it’s official, we in Britain have turned on our tea drinking tradition and become a nation of coffee drinkers.
Today we consume around 1.7bn cups of coffee a year, with the majority of us drinking two cups a day and spending about £25 a week on coffee alone.
In honour of the brand new Tech Trailblazers stage featured at the Festival of Marketing in November, here’s a look at how the car industry is disrupting the technological landscape.
The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.
Here’s an easy process to help you build ‘earned’ before ‘bought’ loyalty with customers.
A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.
We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels.
Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.
Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI.
A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.
We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels.
Multichannel marketing is becoming increasingly important as technology evolves and people consume content in so many different ways.
It will also be one of the key themes at our Festival of Marketing event in November.