2021 Digital Trends – Travel & Hospitality in Focus
This report, produced by Econsultancy in partnership with Adobe, explores the opportunities and challenges facing travel firms as they prepare for a digital-first, hyper-personalised future.
Four brand extension strategy examples
Variety is the spice of life for certain brands these days.
Digital Transformation Monthly – April 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
2021 Digital Trends – Public Sector in Focus
An Econsultancy/Adobe report on the public services sector’s response to rapid digitisation. What technical and human components do public service organisations now need to provide in order to ensure the effectiveness of their digital services in a world that has abruptly gone virtual?
2021 Digital Trends – High Tech in Focus
High tech was an early adopter of digital transformation. This Econsultancy/Adobe report highlights how this move has appeared to insulate the sector from the extremes experienced by other industries during the pandemic, and explores challenges the industry faces going forward in a post-pandemic world.
2021 Digital Trends – Retail in Focus
Retailers have faced unprecedented challenges over the last year, with the need to rapidly adapt to shifting consumer trends never more in evidence. This Econsultancy/Adobe report explores strategies and tactics prioritised by retailers, and examines differences between top-performing companies and those in the mainstream.
Digital Transformation Monthly – March 2021
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
2021 Digital Trends – Media, Entertainment & Telecoms Industry
An Econsultancy/Adobe report exploring the telecoms industry’s response to the increased digital consumption driven by the pandemic, the impact of the 5G network on the current media landscape, customer experience (CX), data management, and the challenges that must be overcome for organisations to succeed.
2021 Digital Trends – Financial Services & Insurance in Focus
An Econsultancy/Adobe report examining the current status of the financial service industry’s digital adoption efforts and the challenges that still stand in the way of a fully realised transformation, also analysing how leaders in the sector are approaching those challenges.
2021 Technology Trends – IT in Focus
A look at how IT professionals responded to the 2021 Digital Trends survey, comparing their answers with their peers from across the business, while also looking at the differences between top-performing companies and the mainstream.
Career and Salary Survey Report 2021
An in-depth census of marketing careers and salaries in the UK offering a snapshot of the industry amid a period of unprecedented global upheaval and transformation.
The 2021 Digital Trends Report
Adobe and Econsultancy’s report, now in its 11th year, based on a global survey of over 13,000 brand marketers, agency professionals and marketing technologists.