We’re constantly hearing about the downsides of artificial intelligence.
According to PwC, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.
A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accomodation providers this year compared to 17% in 2007 and 30% five years ago.
This contrasts with international travellers who apparently prefer to use travel agents, with just 17% booking direct with their accommodation provider.
Once solely thought of in terms of support, IT is now recognised for playing a pivotal role in businesses undergoing digital transformation.
But what are the key challenges for IT leaders aiming to help drive this change? Econsultancy’s 2017 Digital Trends in IT report, published in association with Adobe, considers this question.
Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind.
Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty.
How do you measure chatbot success?
According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.
In the past few years, fintech startups have disrupted the financial services industry and forced entrenched players, some that have been around for a 100+ years, to scramble.
But just what is fintech and why is it having such a big impact on one of the most lucrative markets in the world?
The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity.
The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.
A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.
Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.
The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey.
And it’s paying off: a 2015 Aberdeen study showed 7.8x higher year-on-year traffic for content marketing leaders versus followers. Conversion rates are also 6x higher for content marketing adopters versus non-adopters.
When it comes to online shopping, temptation lurks on every web page. This is because – while you might have decided against buying that new pair of shoes you were eyeing up – you’re bound to see a targeted ad for them sooner or later.
As consumers, we’re used to being targeted in this way. But what if you were to see an ad based on your mobile browsing history in an actual supermarket?
Skoda UK has launched a new digital out-of-home campaign to promote the new Kodiaq SUV. Combining contextual data with inspirational messaging, it’s a pretty nifty example of digital out-of-home (DOOH) advertising.
Here a run-down of the campaign and a few reasons why it works.
There’s always one song that brings back memories of a really great holiday. Personally, ‘All that she wants’ by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.
This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify.