When we hear about the Internet of Things (IoT) we often think of consumer products like wireless thermostats and multiroom speakers, meaning business uses are often overlooked.
The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz.
In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month.
To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site’s bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium’s Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
AI gets a bad rap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour.
Brows are serious business for Benefit Cosmetics.
Not only does the brand sell 16 different products just for eyebrows alone, but it’s recently created an app to help people keep them in tip-top condition – or ‘on fleek’, if we’re using the appropriate terminology.
Social media has dominated my working life since its inception.
It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.
Search trend data is a valuable asset for fashion brands.
Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.
According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.
Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.
It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.
What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.
Google has been increasing its focus on travel for a while now.
Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.
Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.
Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).