Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.
You might have heard or seen reference variously to:
At the end of last year, we asked a few experts to predict the social media trends we’ll be seeing in 2017.
Live video was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic – artificial intelligence (or AI).
A new year means a brand new start, but it’s also a good chance to take stock of everything we’ve learned during the previous 12 months.
With this in mind, here’s a look back at some of Econsultancy’s research, with 10 of the most important stats from our 2016 reports.
Last year, Google announced that it was using a system called RankBrain to help guide the development of its search algorithm.
Essentially, the aim was to provide better and more relevant search results to users.
What will 2017 mean for the world of mobile marketing?
Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.
But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).
With audiences becoming increasingly unpredictable, the path to purchase is no longer linear.
For marketers this poses a great challenge, as many find it difficult to break free of traditional methodologies in order to create a truly omnichannel customer experience.
Spotify’s description of 2016 is pretty spot on if you ask me.
“Thanks 2016. It’s been weird” is the latest campaign from the music streaming service – and it also happens to be its largest to date.
Next up in our series of yearly roundups, we’re looking at the year in ecommerce.
So, what were the biggest trends and talking points?
Back in 2014, Econsultancy’s B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
So, nearly three years later, have things changed?
Last week I attended Web Summit, now one of the world’s largest tech conferences.
Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage.
With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.
Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.