Facebook’s 10-year plan: Connectivity, artificial intelligence & VR
For most companies, forward planning might mean thinking about what is going to happen in the next 12 months.
For Facebook, it means the next 10 years.
B2B digital marketing trends for 2017: Finally catching up with B2C?
The latest B2B Digital Trends report is here!
In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.
Defining a new approach to measurement: Four top findings from new research
The practice of modern measurement is evolving to catch up with the mobile customer.
Almost 50% of top sites have integrated one or more of Facebook’s technologies: Stats
If you’re one of those people that claims they don’t really use Facebook – you might be doing it more than you realise.
The five fundamentals of data-driven marketing
Data-driven marketing is super popular right now.
Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.
Why transparency in data is key to building trust for The Guardian
Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner.
I spoke to the company’s director of consumer revenues, Julia Porter, to ask why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.
What is the role of marketing agencies in data management?
We’ve just published our latest best practice guide, entitled ‘The Role of the Agency in Data Management.’
The report looks at the challenges and opportunities for agencies that want to become trusted stewards of their clients’ data.
I sat down with the author, Chris O’Hara, to find out more.
Marketing in China: Where mobile and content marketing are driving change
Marketing in China is still in its early stages.
Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.
Really big data: Managing customer insights in China
As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions.
But how are marketers making data actionable in one of the world’s largest markets, China?
Without data & analytics strategy, are you putting the cart before the horse?
Our 2016 Measurement and Analytics survey is in the field and you can take part yourself to receive a free copy of the ensuing report.
Last year, the survey found that fully two-thirds of client respondents have no formally documented analytics strategy.
These marketers are no doubt still attempting to optimise their marketing spend in an ad hoc fashion, so what needs to change?
Quantitative marketing: You have enough data to improve performance. I promise.
“We don’t have enough data.”
This is a common refrain from brands as they begin to ‘go digital’ and launch more campaigns, but hesitate to deploy comprehensive analytics.
Or it’s the line used to ward off assertions that advanced analytics could be the key to successful omnichannel marketing.
Bringing data into creativity in a programmatic world
Advertisers love the sexy “big idea” for creative branding campaigns.
And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data.