One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns.
The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message.
More data is not necessarily a good thing.
It needs to be actionable, providing marketers with insight. If it’s not, then perhaps now is the time to invest in new technology.
Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty.
Marketing teams need to harness actionable insights from the multiple data channels available to them to create engaging and relevant conversations with the customers.
It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.
This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.
When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.