Until a few years ago, Superdrug was losing in the UK retail battle against long-time health and beauty rival, Boots.
Fast forward a couple of years and it’s a different story. Superdrug has just reported a 10.4% increase in revenue in 2016, with profits soaring 41% to £80.4m for the 53 weeks ending 31st December.
Whether you’re into yoga or weight training – there’s bound to be an app suited to your athletic pursuit of choice. The market has been flooded over the past few years, with more than half of all smartphone users reported to have downloaded a fitness app of some kind.
Like most sports brands, Adidas has been present in the app market for a while, capitalising on the opportunity to target consumers and build brand loyalty.
Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online.
From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.
If you’re doing some serious shopping, it can be a bit of a pain to have to carry around a load of bags for the rest of the day.
This is the premise behind Dropit – a new retail delivery service that enables a ‘hands-free’ shopping experience. Essentially, it means that you can go into a participating London store and have whatever you buy delivered straight to your house or hotel within the same day.
Is it me, or did May disappear faster than a box of Magnums on a hot bank holiday?
It was a hectic one in the world of social media too. Let’s take a look back at some of the highlights, including Twitter fails, records, travel campaigns, and more.
Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.
MealPal is a new service that’s aiming to make lunch times both more enjoyable and affordable.
Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.
Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don’t have to walk such a fine line when championing transparency and fairness.
In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month.
When Childline first launched, it largely relied on public telephone boxes to offer a safe and secure way for kids to get in contact.
Thirty years later and the concept of a public telephone is probably alien to most children.
If the Thursday Curry Club isn’t incentive enough, UK pub chain Wetherspoons has just given customers another reason to visit.
Order and Pay is a brand new app that allows you to order food and drink without queuing at the bar.
I recently wrote about a new generation of ‘smart-switching’ apps that are aiming to make changing energy tariffs as pain-free as possible.
uSwitch, one of the most established and well-known comparison services, has been using this technology for a while. So, I figured it deserved a review in its own right.
According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.