This short briefing gives an overview of user testing to help marketers understand the discipline.
Questions tackled include:
- Why is user testing important?
- How does user testing compare to focus groups?
- When is the right time to do user testing?
- How expensive is user testing?
- How many people, tools, techniques are needed?
The contents of this briefing are reproduced from Econsultancy's larger Best Practice Guide – User Experience and Interaction Design for Mobile and the Web.