When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers.
Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends their time.
Lisa Henderson is Chief Client Officer at Epsilon and this week’s Day in the Life interviewee.
Henderson gives us a clear and erudite account of what it takes to work in a big organisation helping clients with new tech and traditional marketing goals.
This week’s Day in the Life introduces us to Matt Button, Head of CRM at Gumtree.
Matt gives us some sage advice on finding out what it is you want to do with your career (after you’ve checked the Econsultancy jobs board of course).
Amazon’s effort to take over the world continues unabated.
This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.
To somebody like me who hasn’t worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory.
I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented.
Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up.
As we can’t be researching everything all the time, it is important to ‘park’ some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.
A repeatable and effective sales process is key to scalable business growth, and it’s a much more straightforward endeavour than you might imagine.
Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.
If like me you are a beauty junkie, or perhaps just a bit of a hoarder, you probably have far too many products cluttering up your bathroom cabinet.
Similarly, you also might not realise just how many of them are made by L’Oréal.
The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.
Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?
Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?