Website relaunch: how to get it right
So you’ve just relaunched your website and everything’s looking good from a tech point-of-view.
You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform.
But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month.
Does this mean it wasn’t worth it?