Marketing in an increasingly multichannel environment is a complicated task.
Identifying where your customers are at all times, managing spend and strategy, handling device proliferation, marketing across borders… these are all essential factors in the modern landscape, but most important of all is rethinking previous assumptions and developing an entitrely customer-focused business.
An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.
This is according to our brand new Cross-Channel Marketing Report 2015 produced in association with Oracle Marketing Cloud.
HSBC has recently begun shifting its commercial focus back to the customer, returning to its original 150 year old purpose.
For years, third-party data has been the mainstay of digital marketing, but today’s highest performing companies are increasingly looking internally, to their own first-party data.
It’s essentially a data-driven marketing revolution. Despite a predictable backlash to the overuse of terms like big data, it can’t be underestimated how firmly established the role of data already is in marketing and the benefits that can be derived.
The deadline for entering the Masters of Marketing awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the most complex and somewhat overlooked categories: Performance Marketing.
A major consideration for any customer-facing business is how to use technology to create meaningful and positive customer experiences.
How can a brand use the data it has captured to help build memorable and personal relationships at every stage of the customer journey?
There are now more than 200m active social media users in South-East Asia, this is equivalent to one in three people using social to various extents.
The market is ripe with opportunities, offering organisations tremendous potential to deepen relationships with consumers and create positive conversations.
Lord Sugar, everyone’s favourite no-nonsense boss and Twitter heavyweight will open the Headline Stage at this year’s Festival of Marketing.
Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.
Healthcare is undergoing a transformation unlike any it’s seen before.
Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.
To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.
According to our Top 100 agencies report, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.
This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.
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A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.
Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.