Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Australian business Victoria Hill Lamb worked with Swanky to grow direct business using customer reviews, email automation and Facebook paid advertising
The oil and gas company worked with Really B2B on an ABM campaign which drove an additional £870,000 sales revenue
The restaurant chain raised awareness of its new loyalty game via a personalised, cross-channel campaign which drove a 19.5% increase in purchase frequency
US-based Hydrant worked with Pecan AI to improve the performance of its email marketing
In the wake of Spotify Wrapped, we consider how brands can create an effective Year in Review campaign? We look at successful examples from Asda, Peloton, AllTrails and more.
Sam Richardson is a consultant at Twilio. She describes the team’s focus at the customer engagement platform, as “firmly on helping our [clients] to understand the importance of developing deeper relationships with customers.” “We’re working with them to encourage a mindset shift,” she continues, “from thinking about one off transactions to how they can earn […]
From serving Rewards members with simple personalised email headers, to more sophisticated ‘year-in-review’ content, use of behavioural data and polling, the Asda CRM team share some key learnings from their success.
Webinar: Email Marketing Best Practice
The webinar explores:
- The email marketing landscape and what’s new that you need to know about.
- How to improve the quality and deliverability of your email programmes.
- Best practice advice for email design, creative and persuasive copywriting.
- How generative AI is supporting email marketers.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report explains how to set up an effective testing programme that delivers meaningful campaign-level insights as well as serving broader business goals.
Part of Econsultancy’s series of Email Marketing Best Practice Guides, this report covers the art of good email design, looking at the principles that govern effective layout and the technical considerations that underpin a good customer experience.
Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice Guides cover everything marketers need to know in order to maximise the effectiveness of their email strategy.
E-Learning: Fast Track to Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.