Email Marketing Best Practice: Copywriting
Part of Econsultancy’s Email Marketing Best Practice Guide bundle, this report looks at persuasive copywriting techniques for emails that compel readers to open, click and convert.
Email Marketing Best Practice: Segmentation and Personalisation
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report discusses the role of segmentation and personalisation in email marketing. It covers the different approaches, examines the use of machine learning and generative AI in automation, and looks at the impact of data privacy challenges.
Email Marketing Best Practice: Setting Goals and Measuring Performance
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at setting goals, choosing metrics and measuring performance. It also shows brands how to align their email marketing programmes with broader business objectives, and how to create effective performance reports.
Email Marketing Best Practice: Communications Strategy
Part of Econsultancy’s bundle of Email Marketing Best Practice Guides, this report looks at how brands can develop an effective communications strategy that delivers ‘helpful email marketing’ to the customer while supporting business goals.
How Pasta Evangelists is using personalisation to become “the UK’s leading fresh pasta brand”
Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
Marketers look to AI as both assistant and institutional knowledge tool
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
Quick Guide to Why Email Still Matters
Email marketing is a vital channel for marketers, enabling direct, personalised and highly effective communications between a brand and its customers. This quick guide discusses the business case for email marketing and the technology that is reshaping how it is carried out.
Webinar: Email Marketing Best Practice
The webinar explores:
- The email marketing landscape and what’s new that you need to know about.
- How to improve the quality and deliverability of your email programmes.
- Best practice advice for email design, creative and persuasive copywriting.
- How generative AI is supporting email marketers.
E-Learning: Fast Track to Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes a module on email and eCRM.
