Meaningful relationships are formed when we understand the truth of people’s experiences – with the brand, the category, and wider culture. We use our proprietary tools, from analytics to large-scale and ethnographic research, to uncover these truths. It helps us cut through the clutter and create moments that people will remember.

We think our industry should be for everyone. We’ve invested in Creative Equal’s Returnships programme. We’ve partnered with Jolt who find creatives from every background. We use blind CVs, 25% of our creatives are 45+, our board has a 50/50 gender split – but we continue to strive to do better.

Over the last 12 months, we’ve bucked the industry trend, growing income by 16.8% and winning an enviable roster of new clients, including Macmillan, British Land and Three. We’ve launched MRM//Inside, and invested more than ever before in diversity programmes. And we’ve won loads of awards across effectiveness, creative and technology.