At the end of 2016, Airbnb launched its Trips platform to offer tours, activities and experiences to visitors in 12 cities across the globe.
Not only does this indicate that Airbnb is serious about becoming an end-to-end travel brand, but also that tours and activities are becoming a big focus within the online travel industry in general.
Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous.
Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books.
76% of online shoppers would be using click and collect services by 2017.
So, here we are. Commercial space travel might still be a pipe dream, but are we all racing to pick up our online orders in person?
From hospitality to transportation – the sharing economy has had a huge impact on many industries.
Now, a lot of consumers use the likes of Uber and Airbnb before even considering traditional taxis or hotels.
What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
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Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.
But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?
Halloween isn’t even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.
Some are so impatient, they’ve already gone into full on festive-mode.
Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.
Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.
Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.
This is crucial information in a world where paths to conversion are so complex.
It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.
Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives.
While brand giants are still comfortably dominating their markets, it’s becoming increasingly common for fast-moving challenger brands to threaten and encroach on the market shares of already established leaders.
The typical reaction from the de facto market leader is to quickly purchase said challenger brand or make an often delayed and unsuccessful attempt at creating their own version to win back lost ground.