Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year’s Festival of Marketing.
Ahead of the event next week, I sat down with her to talk a little about Farfetch’s branding strategy and what makes it so unique.
It’s still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
What tactics can retailers use to make the most of seasonal shopping opportunities?
Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.
Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.
The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.
Last year, we gave you eight reasons why the new National Trust’s website is funkier than the average.
With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.
When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.
Technology expert Rhi Morgan at T3 Magazine commented back then:
It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
Now do you think we’re sexy?
Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?
What should its digital strategy look like?
For most women, buying lingerie or swimwear can be a torturous experience.
The combination of unrealistic advertising and unflattering lighting means that it’s usually the least enjoyable shopping trip of the year.
Like, I can’t find a bikini, let’s just cancel the holiday…
Along with some of my colleagues, I recently attended Destination Melbourne’s first tourism marketing conference forum – Melbourne LIVE.
The focus of the conference was on destination marketing strategies and tactics to help Melbourne adapt and excel through changing times.