Without much fanfare, Amazon has managed to build a billion-dollar advertising business.
That’s not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company’s site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.
Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community.
User experience is, for many companies, about creating an experience that’s beautiful. Mobile-specific websites, responsive sites and apps are in use across the web to deliver those all-important mobile-orientated experiences.
But while it’s no secret that people expect fast mobile experiences, beauty can can come at the expense of utility.
Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick for Publishers (DFP) customers.
Exchange Bidding is Google’s response to header bidding, which some have suggested poses one of the greatest threats to the world’s most powerful digital advertising business.
Location-based advertising can be a powerful tool for businesses with storefronts and yesterday, brick and mortar SMEs gained a potentially significant new location-based advertising tool.
That’s because Waze, the popular mapping app owned by Google, announced the launch of Waze Local, a new offering that allows SMEs to advertise to drivers as they’re on the go.
It’s here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing.
Here’s what you need to know about the new functionality.
Could search results ever be stripped down to a box revealing just a single answer?
Could Google offer the ultimate user experience without ten blue links to plough through? Just the answer in a clearly marked box.
How do you market a city?
Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous ‘brands’ and reach customers in a crowded market?
Despite the fact that more money than ever is being invested in digital advertising, being an ad-supported digital publisher is not easy. And that isn’t just because of ad blockers, ad fraud and the countless number of providers, technologies and formats in the ecosystem.
Indeed, even seemingly basic activities such as determining how many ads to display, and which types of ads to display, usually aren’t straightforward and the wrong assumptions and decisions can result in significant lost revenues.
Snapchat pioneered them, Instagram copied them, and now the commodification of Stories continues.
On Tuesday, Google announced a story format for AMP, its Accelerated Mobile Pages project that aims to make the web more mobile-friendly, which is currently available as a developer preview.
Recent history hasn’t been so nice to Google and Facebook.
In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven’t experienced previously.
Econsultancy recently published a helpful guide to 2018 marketing trends, Opportunities and Challenges for Marketers in 2018.