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The first rule of Black Friday marketing is: You do not talk about Black Friday
The first rule of Black Friday marketing is: You do not talk about Black Friday.
Parry Malm
The killer metric for email subject lines that ‘experts’ don’t understand
Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think.
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Emotional marketing matters… more than you think
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
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GDPR and email marketing: Everything’s gonna be all right
I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh.
Emojis in email subject lines: smiley face, or smiley poop?
Emojis are in lots of subject lines these days. But do they work?
We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.
Four things email marketers should do to get noticed in their company
Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.
And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.
So here’s what you, email marketers, should do to get noticed in your company.
10 things I learned raising £1m VC for my martech startup
Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy.
See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago.
According to 32,198 emails, most retailers use boring subject lines
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
Four predictions for email marketing that won’t come true in 2016
For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them.
This year, instead of soothsaying, let’s focus on things I wish would happen… but likely won’t.
So here’s some predictions for email marketing that won’t come true in 2016.
What’s the best Black Friday subject line ever according to 3,892 emails?
This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”
And since every retailer seems to follow the same approach, everyone else follows suit.
You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.
Björn Borg underwear: why I think they’re the Masters of Marketing
We asked a few friends of the blog to nominate their favourite brands in the Brand of the Year category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…
Econsultancy asked me which brand I thought was truly a Master of Marketing.
After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why…
How to stop referral spam from screwing up your Google Analytics stats
What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid?
If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs.