The latest trends, developments and statistics in social media. Stories this quarter include the rise in subscription offerings, feature updates from X, YouTube and Tinder as well as new ad solutions from TikTok and Pinterest.
Delivering ‘niche at scale’: A look at influencer marketing trends
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Social Quarterly reports
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.
Our social and influencer experts identify 14 trends they expect to see next year.
We caught up with the influencer marketing agency’s global performance director, to discuss the dream of hyper-personalisation and the value of shared meaning.
Arnold Ma is the CEO of Qumin – a digital marketing agency that helps brands connect with Chinese-speaking consumers globally. We caught up with Ma to discuss Western brand strategy in the Chinese market, the future of social commerce, and the power of Douyin. Econsultancy: Tell me about your role… what does a typical day […]
The retailer partnered with McCann Manchester for a meal-solutions campaign which drove UK consumer trust in a competitive climate
The health science company worked with Fascinate Productions to increase user numbers and brand engagement by adopting a more holistic content approach
The platform partnered with Tommy for a live-streamed, influencer-led activation which engaged its Gen Z audience in Thailand and Indonesia
Social Commerce Best Practice Guide
As social commerce continues to evolve, it has become an essential part of how many brands do business online. This best practice guide looks at developing a selling strategy across each of the major platforms, including influencer marketing and emerging trends within the space.
Social Media Advertising Best Practice Guide
Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
From product development to TikTok Shop, we look at effective strategies on the entertainment platform and showcase some brand examples.
How effective is TikTok advertising, and how can brands maximise ROI from the platform? We ask the experts.
Community Strategy Best Practice Guide
This guide outlines the many different ways online communities can bring value to an organisation and covers how to develop a strategy to ensure its success.
Webinar: Social Commerce - with Neil Perkin
– Social commerce strategy: developing a robust strategy to deliver objectives and build momentum, and ensuring that strategies are grounded in consumer understanding, effective channel selection and solid measurement
– Selling on the key platforms: setting up for success and optimising the opportunity for driving sales on the main social platforms
– Using influencer marketing in social commerce: understanding the role of influencer marketing through the customer journey, and how to utilise different models to deliver success
– Emerging models in social commerce: a look at the cutting edge of innovation in the area, and the new opportunities emerging from practices such as live and conversational commerce, social shopping, and in-app checkout
Snug CEO Rob Bridgman: social commerce is “the next wave of innovation in retail”
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.