Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
The ability to be in the right place at the right time with the right message is the holy grail for every marketer.
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data
Geofencing is a strategy that has been around for a few years, typically used by retailers to increase footfall to physical stores. The term refers to the use of GPS or RFID technology to create a virtual boundary around a particular location, which can trigger a response if a consumer goes in or out of it.
More recently, with the battle between online and offline shopping intensifying – and bricks-and-mortar stores looking for ways to trump ecommerce alternatives – it’s also being used in attempt to improve the in-store customer experience.
It goes without saying that if you’re a hotelier in 2017 and your website is not mobile friendly, then consider your digital strategy dead.
For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.
Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.
Supermarkets constantly shout about low prices, but according to a new survey, it’s not the biggest influence on where consumers shop.
According to a TCC study, price ranks only fourth in the minds of British supermarket shoppers. Instead, location or proximity is cited as the primary factor for driving shoppers.
What will 2017 mean for the world of mobile marketing?
Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.
I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.
While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.
There’s nothing quite like a bit of holiday research to get you through a rainy day.
Now, according to new stats from Signal, more of us than ever are using our smartphones to do it.