Privacy and data protection

GDPR: What future for first, second and third-party data

The GDPR goes into effect in less than two weeks and while many companies are focused on executing their compliance strategies, it’s not too early to start thinking about the future of data in a post-GDPR world.

Here are how first, second and third-party data will likely be affected by the game-changing regulation.

Many B2B marketers are still relying on intuition more than data: survey

The world is awash in more data than ever and one of the reasons there’s so much of it is that companies have embraced the notion that data can increase the efficacy of their marketing efforts and drive sales.

But a new study published by Dun & Bradstreet and Forrester Research indicates that in the B2B realm, many marketers are relying more heavily on their intuition than they are on data when making decisions.

The GDPR claims its first victims

The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.

Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn’t abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.

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What now for data-driven marketing?

In a late-2017 Econsultancy survey, one in six brand marketers stated that “data-driven marketing that focuses on the individual” was “the single most exciting opportunity” for their organisation.

Following the Cambridge Analytica/Facebook scandal, though, things have changed. Concerns about public sentiment now override maximizing the use of consumer data, leaving data-driven marketing with an uncertain future.

What Facebook and Instagram’s big API changes could mean for brands

In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram. 

The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.

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Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision?

News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms. 

The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.

Five things we learned from Mark Zuckerberg’s Capitol Hill testimony

Last week, Facebook’s CEO donned a suit instead of a hoodie and made his way to Capitol Hill, where he was questioned by American lawmakers in the wake of the Cambridge Analytica scandal.

That scandal, the largest the world’s largest social network has ever dealt with, has brought Facebook’s collection and use of data into the spotlight. With negative headlines being published daily and the threat of regulation on the horizon, the company’s public appearance shy chief, Mark Zuckerberg, had little choice but to go before lawmakers and answer questions.

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